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Why Aso Is Important For Successful iOS App Development

cal 2019-10-16 | Appentus | View : 1240

Appentus blog

In the past few years, due to the transforming technological advancement; being technology-enabled has become the necessity for each industry. Entrepreneurs and business people have realized the importance of collaboration with top mobile app development companies to increase their revenue. Henceforth, a large number of companies are focusing nowadays on iOS app development to engage with their potential customers.

However, considering the cut-throat competition in the market, getting an app developed for your business is not sufficient. You can find a bunch of applications on app store belonging to any particular industry segment. You need to implement attractive digital marketing campaigns in order to stand apart from the crowd. One such campaign is, to get your business app optimized on the app store which is known as app store optimization in technical terms. Let’s move forward to understand what is ASO and why is it important for successful application development?

What is App Store Optimization?

Most of you must be aware of search engine optimization that is a process of improving your website visibility on a search engine. Just like SEO, app store optimization is also one of the forms of digital marketing strategy to make your app evident on the app store. It is a mechanism to rank your app higher in an app store’s search result as ranking your app higher is very important to draw the attention of potential buyers.

Importance of App Store Optimization

As we discussed earlier that nowadays you will find plenty of applications on the app store even in a single business segment. And none of the iOS app development company in the market would wish to see their application to sit in some random corner of app store which hardly gets visible to the customers. Therefore, app development companies have to come up with effective techniques such as ASO in order to stand tall in front of their competitors.

Furthermore, customers are becoming more and more mobile-centric day by day. So, in order to increase the sales and productivity businesses have to get in touch with customers via mobile applications. Thus, ASO helps you to bring more and more traffic to your app which will ultimately increase the number of downloads of your application. And thereupon, you can convert them into permanent customers. Now let’s have a look at some of the techniques of ASO.

Tips for App Store Optimization

Here are some factors that you need to focus upon in order to improve ASO:

  • Keywords:

These are the words which will be used to call for your application. These special words are the most important thing to increase the visibility of your app. So, make sure you research thoroughly all the relevant keywords before enlisting your app on the app store.

  • Title:

Never ever forget to use a keyword in the app title. When people search for your app in the search bar, a high ranking keyword in the title has a great effect on app visibility and ranking.

  • App Description:

A simple and concise keyword-rich information plays an important role in creating a good first impression on your customers. Thus, the app description should be compelling as well as a call to action for your target audience.

  • App Icon:

The app icon is the first visual impression on your probable customers. So, make sure you do it in a correct manner so that customers get tempted to explore your application further.

  • Ratings and Reviews:

A large number of good ratings and positive reviews of your app will boost the app visibility on the app store. For this reason, every iPhone app development company encourages its users to provide ratings and reviews of the application so that they can remove the negative ones via subsequent updates.

Well, you see how important is to work on ASO if you want to have greater visibility of your app on app store. In addition to the above-mentioned tips, there are several other ways of improving ASO also such as adding the app in right category on the app store, using high-quality screenshots, adding an app preview video, frequent app updates etc.

However, app store optimization is just one type of digital marketing. A company needs to implement the other methods of marketing as well in order to keep itself alive in the competition. In fact, the best android app development company in UK have been allocating a special budget to their marketing campaigns such as social media marketing campaign, content marketing campaign, display advertising etc. Therefore, companies have to keep a keen eye on the flourishing technology along with the implementation of this ongoing marketing strategy.

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