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7 Benefits that Ecommerce Apps Offer in Gaining More Traffic

cal 2019-10-16 | Appentus | View : 1721

Appentus blog

Smartphone and mobile application industry have been exponentially growing for the past couple of years. And it doesn’t seem to take any rest in the near future.

It goes without saying that nowadays the overall number of mobile users is greater than the number of desktop users.

As a result, almost every e-commerce company in the market has realized the importance of e-commerce mobile app development for attracting millions of potential customers.

The primary focus of every e-commerce company has shifted from e-commerce web development to e-commerce app development these days.

E-commerce companies have started implementing new marketing policies in their business through mobile applications. They are constantly looking for innovative ways to bring more and more mobile app users to their e-commerce platform.

Nevertheless, engaging the target customers and retaining them through an e-commerce app is not an easy thing for businesses. It requires proper planning and strategic management in order to survive in the competition.

Therefore, in this article, we are presenting some of the top benefits of having an e-commerce app which will help you in growing your overall app traffic.

Here you go!!!!

  • Customers Spend More Time on Mobile Apps

There is no doubt in it that mobile devices have become a necessity of humans nowadays. Various reports have also confirmed that the average time spent on mobile apps is increasing day by day.

Henceforth, it is easier for businesses to attract and hold customers on their mobile-based platforms.

This is the reason, some of the top companies have shut their web-based operations completely and entirely dependent upon mobile app businesses.

  • Mobile Apps are Faster

Another great benefit of having a mobile app is that mobile applications are almost 2x faster as compared to its website counterpart.

Mobile applications stores data locally on your device while in case of a website, it is fetched from a web server. Therefore, applications provide with faster data retrieval services.

In like manner, mobile apps run on frameworks in the back-end. Thus, users get to perform actions in a much faster manner at the front-end side of the application.

  • Better Personalization

Studies have found that customers love personalized content for an immersive experience. Users like to receive the content according to their preferences. And a mobile app allows users to clearly define and set their choices from starting so that it can serve users with customized content.

Furthermore, personalization can be based on user’s interest, cultures, preferences, location, etc. And based on this, a mobile app caters better personalization experience which ultimately brings new customers to the platforms.

  • Instant Notifications and Updates

Notifying the customers with the latest trends and offers is the most crucial feature of any e-commerce app. And the facility of sending instant and relevant notifications to the customers is one of the major reasons why a PHP development company should focus on developing a mobile app.

Moreover, features like in-app notifications and push notifications on a mobile device help users to take benefits of all the promotional offers.

For this reason, a Smartphone user is more likely to stick with an app for the much longer term.

  • Improved Engagement with Customers

Mobile applications generally have catchy and attractive interfaces which allow users to connect with the information in a more effective way. Latest UI/UX technologies of app development can influence potential customers in decision making.

Moreover, in an e-commerce app, users can simply share their shopping experience with their social media connections. Hence, such types of features will bring new customers to the platform and also help in mouth marketing of your company.

  • Latest Branding Experience

The mobile application has the liberty of providing a new branding experience to the users. Businesses can try out new branding styles for the application that customers may find better than the regular brand style of the company.

In the same fashion, a business mobile app can also be used to create an eminent brand for your products. And a better branding experience will certainly help you in keeping the customers satisfied with your services.

  • Increase Conversion Rate due to Built-in Features

The built-in features of mobile devices such as attractive UI, simple navigation, multi-functionality, etc. are a great medium to push users down the conversion funnel.

Moreover, it has been found that mobile apps have higher chances of converting a user into a permanent customer who completes a desired action as compared to any other medium.

To sum up, there are a lot of ways by which you can attract thousands of Smartphone users to your e-commerce platform. So, getting an e-commerce app developed is as important as other marketing strategies are for your business.

In addition, you can use an app cost calculator to estimate the cost of developing an e-commerce app. And you will notice that the cost of app development is not very much in comparison to the provided benefits.

Therefore, get your e-commerce app developed now with the expert app development companies in the market to stay ahead from the competition.

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