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How Responsive Web Designing Helps to Digital Marketing

cal 2019-12-26 | Appentus | View : 1357

Appentus blog

The evolution of mobile-era has completely changed the scenario of people searching for services and products online. People Always seek a better way to get their work done. Hence having a mobile-friendly and responsive website can surely lead to more conversion and can help you in better optimization of your website in terms of SEO.

Digital Marketing agencies prefer to create responsively and optimized websites as Google gives more priority to those websites that can load faster and can provide a better user experience. That means picking a responsive web development company can be helpful in multiple ways.

Top 5 reasons Responsive Web Designing Helps to Digital Marketing

With a responsive design, you can avail of multiple benefits for users in terms of usability and user-friendly interface. In terms of SEO, it will also help you to improve your rankings in search engine and since last decade google prefer to rank a mobile-friendly website. Here we have listed out some fundamental benefits of responsive web designing and how it helps in digital marketing.

Site Usability: It has been confirmed that Google uses the ‘time on page’ as a ranking factor for a given query. So if the user is getting any issue while navigating on your website then it is obvious that the ‘time on page’ will below and it will eventually affect your rankings. Responsive design will improve page readability and navigation and that will result in better user experience. A digital marketing agency can help you in building a responsive website design.

As Google believes to avail the best search results for users query and a mobile responsive website can provide a positive user experience and this will eventually help in the SEO strategy for your website. Make a connection with an expert web development company that can provide an innovative and creative design that can help in more user engagement and will be easier to navigate. Thus we can say improving the site usability will not only satisfy the users but also helps in improving search engine rankings which can be counted as a reward by Google.

Page Speed: Page Loading time has been a known and crucial ranking factor in terms of SEO. It has been reported several times by Google that faster loading websites are favored by search engines and connecting with a responsive website development company will help in you improving the page loading speed and that will eventually result in better visibility in the search results. 

It can be one of the reasons why google always recommends to use responsive design. Websites with responsive design will possibly load faster and will facilitate a positive user experience. A digital marketing agency needs to make sure that they are having great responsive designs for website development so they can get one step closer. 

Multiple ways are there to improve the Page loading time for a website. You can make use of the optimization techniques that includes image optimization, optimized content, etc. you have to build an effective development strategy so that it can help you in SEO.

Low Bounce Rate: It is obvious that if people can easily find or get what they are looking for then they will more likely to spend their time on the website and it will help you to reduce the bounce rate of your website. The bounce rate of a website is calculated based on how quickly a user leaves or backtrack your website? And it has been one of the main factors of google to rank a page. The involvement of a responsive website development company can majorly help you in decreasing the bounce rate of a website and its not only dependent upon the engaging content. Website loading time and page speed can also help in increasing the dwell time of your website.

No Duplicate Content: If you have been planning to have a separate website for mobile devices and looking to get a separate URL but with the same content then it can damage your rankings on the search engines. Google prefers to deliver fresh and relevant content and having a separate URL can make confusion about which content is better. For a better SEO, it is preferable to have a single URL for all types of devices. This way you can maintain your ranking with the same content.

Social Media Sharing: A responsive and faster-loading website can make social sharing easy. however, it doesn’t have a direct impact on your ranking but it will increase your visibility in front of google and will help you to grow more audience. Connecting with a responsive website development company can help you in building an easy to navigate website for users. Websites that are designed for only desktop use will affect the ranking and will require strong digital marketing strategies to grow in the market.

Optimization of a website can help you in engaging potential users and customers and will have more conversion. While making a digital marketing strategy for any niche it must be considered as a primary factor and should be resolved first.

If you are looking to connect with a responsive web development company that can help you in better optimization of your website then you can contact Appentus technologies.

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