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How To Boost The Conversion Rate On Your Mobile App

cal 2019-12-07 | Appentus | View : 1405

Appentus blog

The ever-growing mobile industry is offering various innovations and products that provide an efficient and easiest way to execute anything. The mobile app has changed the complete scenario of how people used to avail of services. It has offered them a great way to get anything done just with a tap of a fingertip. We have an app for every basic thing in our life. But the growing numbers of these apps are building high competition in the market and making people worried about how to improve the mobile app conversion rate? If you have the same concern then we can help you out.

Here are some of the effective ways that will help you to boost the conversion rate of your mobile app idea:

Short the SignUp Process: This is the first thing every user have to face when they have to fill a long-form, entering all their basic details and information just to browse the products on your app. Hence this process can be very boring and it can affect the user experience of your app. This can even irritate users sometimes and can let them uninstall your app and it can reduce your mobile app conversion rate.

You don’t what this right?

Try engaging the user by providing them access to your app to browse through your services and products. So instead of asking them to fill a boring form, deliver a seamless experience to the user with some useful and valuable information about your services. This will help to build engagement with the prospects and it will enhance the user-experience ultimately. In the beginning, provide a showcase about your products along with its features to bring interest to the users. Now along with this, you can involve the signup process with different steps instead of asking all the information in a single will offer a seamless experience along with entering the signup details. Hence, to boost the conversion of your app you need to simplify the existing signup process. It will make you understand how a mobile app can increase conversions.

Use Push Notification: Making use of notification can be a great way to increase the conversion rate of your mobile app. There can be two types of notification through which you can engage users with your can be either “In-app” or “Push” notification. The in-app notification will pop-up when the user will be browsing through your services on the app while the push notification will pop up anytime no matter what the user is doing on the device.

But this can also be a reason for the user to uninstall the app so make sure the notification doesn’t look or sound so much pushy as it can also irritate the customer. Hence be sensible and thoughtful while building up the notification content so that it won’t annoy the users.

You can notify the user of the app about the remaining items in their cart or you can provide a reminder about the latest apparels in your store. You can also remind them about the uncompleted form and the nearby things and offers to them. So make sure your app is highly location sensitive to provide precise data. But make sure you have taken the permission of the user before sending these notifications.

Enhanced User-Experience: Ensure to provide a flawless user experience to the users by providing them a convenient way to browse through the products, adding them to carts, and checkout process. Optimizing these features of the app can provide a quality-driven product hence leads to a flawless user-experience.

If a user has to experience any issues or flaws while making the purchase then it can sometimes lead to discard the shopping cart and leave the process. Hence try optimizing these features to ensure a seamless experience.

Search Feature: This feature can help you in improving the user experience of the app. It can be very tough for the user to look for a product by browsing through multiple pages. An optimized search result can help them to look for the product easily.

Payment Gateway: Offering multiple payment gateways to users can help to engage them with the process. Because there might be cases when users do not carry cards with them in public and they have to abandon the process. In those cases, it can help but make sure you are offering a trustworthy and highly secured payment gateway.

Wishlist: Providing a wishlist feature in your app can help you in building future engagement with the user. Sometimes a user might like something but don’t want to buy it right now. It will help them to easily look for that thing in the pool of all the products.

Guest Checkout: This feature will help you to enhance the user experience of the app by allowing users to checkout as a guest with entering any personal information. Because people might want to purchase something from you but don’t want to give any information.

Multilingual Mobile App: You must have to understand that preferences and choices of people vary from place to place. You must have acknowledged it that what strategy and planning work in one country doesn’t work the same in others. Hence if you are looking about how to increase conversion rate then you need to localize your mobile app to make it compatible for the users based on their language and preference. With this, you won’t need to lose any customer or user because of the language barrier.

Hence this must be your USP to build an app that can perform well and can provide a flawless user experience. This will ensure a high conversion rate and effective user behavior. If you have an app idea and you wish to start it from scratch then you can have us on Board. Appentus technologies ensure to provide you quality-driven services.

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