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Challenges That Mobile App Startups Face After App Launch

cal 2019-10-16 | Appentus | View : 762

Appentus blog

So, after a lot of market research, hours of development, and thorough testing; finally, your app is live in the market and you think that now, it’s time to sit back and relax and watch the growth of your application in silence. But wait!!!!!!

Majority of people think that their job is done once the application is launched. However, the reality is quite opposite to it.

Mobile app development is an on-going process and android app development industry is full of tough challenges. Monitoring and maintaining a mobile application can be as difficult as developing itis. Moreover, it takes strategic planning and a clear vision to sustain and grow your app in such a highly competitive market.

Therefore, in this article, you are going to see the biggest post app launch challenges that every iOS app development company faces in today’s time.

Here you go!!!

  • Marketing and Promotion

Post launching a mobile app, the greatest challenge for an app developer is to get the application in the hands of the right customers. Solid marketing and branding are very much necessary for your mobile application once it hits the market.

In fact, it is better to start promoting the application as early as possible, because by the time you are done with the app development you will have a foundation of customer's base to expand your marketing strategies. All in all, have a dedicated sales and marketing team to implement creative ideas and plans to grow the success of your app.

  • User Engagement and Retention

Strategic marketing plans and excellent promotion campaign can get you a large number of app downloads. However, retaining users on the application is considered to be a major challenge for app developers. Reports suggest that 70% of the users uninstall a new mobile app right within 3 months of downloading.

For this reason, pumping in money to get your application downloads is not right. On the contrary, you should focus on engaging the users with proper social media integration and consistent feedback policies.

  • Providing Great Customer Support

Keeping customers satisfied is an important component of every successful business. Especially in the case of an online business which is available to serve its customers at any time during the day. Moreover, word of mouth is one of the most powerful marketing tools for business growth.

Therefore, having a 24x7 customer support and putting the potential customers’ needs first will make them feel connected. And their appreciation of customer services will improve the brand reputation enormously.

  • Bugs and Crash Fixing

No matter how much does it cost to make an app and how rigorously your team has tested it? App crashing and bugs presence is inevitable once your application lands into the end user’s smartphone. Hence, keeping the mobile app in a fully functional state, consistently bug tracking, and fixing app crash is the most common yet, serious challenges for application developers.

So, make sure to get them patched with your experts in order to keep mobile application more stable and less prone to errors.

  • Mobile App Analytics

After a successful mobile application launch, determining the app attributes such as a number of downloads, monthly active users, the average duration of a user session, app’s performance, stability, and specific engagement metrics, etc. is critical for app developers. Collecting and analyzing such data can help you in deciding how your app is doing in the market. And thereupon, you can plan the further course of action to execute for your mobile application.

To sum up, it goes without saying that the mobile app development industry is full of challenges and complications. Launching an application is not the end of the game. Moreover, an app cost calculator can tell you that even post launching activities to create a smooth path of success for your application can cost you significantly. Thus, efficiently dealing with above-mentioned challenges will not only save you from extra costing but also build up a reputable app image among the target users.

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